I have some time this morning while waiting for people to return my calls and emails. I am also ahead for the week (yay)!
I started this blog with the intention of it being fairly educational and the result has been almost purely my opinion. I have realized that after thinking up ideas, calling people, writing articles and editing the paper I've had about enough of informative writing.
Now that I have that off my chest...
The latest Happy California Cow commercial features "Canadian Kirsten." The California cows marvel at her perfect English and Kirsten mentions how thrilled she is to be a "Happy California Cow."
This bothers me, maybe I'm overreacting but didn't Canadian Holstein cows result in a lot of "Unhappy" California and U.S. cows in general? Uh, yes!
Canadian dairy cows infected with BSE have caused massive amounts of frustration and financial loss for U.S. cattle producers. The first case of BSE found in the U.S. was in Washington state and the cow traced back to Canadian origin. The resulting upset of the general public and lack of knowledge regarding BSE had detrimental effects on the beef industry. When the Canadian border was re-opened it lowered the price of U.S. Beef again.
We strive to produce the highest quality, safest beef product in the world and do a great job of it. I don't think having another Canadian dairy cow in California is going to improve beef or milk marketability. I also don't like the way they portrayed the Canadian dairy cow, especially in light of all the problems that have stemmed from "Canadian Kirsten's" in the past. I think the next California Cow should already be a U.S. cow.
On a more upbeat note, all the talk about beef makes me think of steak :) While Ribeye's are almost always great my personal favorite is the the Sirloin, grilled medium rare...mmm. You can really tell the quality of the animal by the flavor and tenderness of a Sirloin steak. This is the first thing my family samples when doing quality control on our latest beef.
For steak and other beef recipes click here or here.